Let's make your brand profitable together
Whether you are a young designer looking to break into the market or an established brand seeking to expand your reach, our team is here to help you navigate the challenges and opportunities you encounter while building your brand.
Who we empower
We help passionate fashion, accessories, cosmetics, or illustration brand owners and entrepreneurs who are seeking to grow their business online.
If you have a great product and a beautiful brand and you are ready to learn how to sell online, our program is made for you.
Our method
We designed a proven training and mentoring program. The focus will be to help you grow your brand in 12 months. Our program's goal is to maximise sales online and minimise the complexity of the systems to put in place.
What sets us apart
We have a team of experts in both fashion, lifestyle and digital marketing. We understand the specificity of this industry and are confident in our ability to provide the right formula to transform your brand and boost your online sales.
Do you want to work with us?
Our team of experts
Our Coaches
Inga Grinko - Founder
At IAMFASHION, we believe that the growing market for eco-responsible, ethical, and new designer brands has a place for everyone.
As consumers become more aware and seek out fresh concepts, why not position your brand to succeed online?
After years of learning and creating my own business, I've come to recognize that fashion brands can be categorized into two types: Old School and New School.
Drawing on my own entrepreneurial experiences in fashion and e-commerce, I founded IAMFASHION to help young fashion designers and fashion brand owners become New School brands that will shape the next decade of online fashion.
Join us in taking your rightful place among the brands that are setting the pace for the future of fashion.
Let us guide you in becoming a New School brand that resonates with the modern consumer and drives sustainable growth.
Marina Landina
With 13 years of experience in the fashion industry and a degree from Mod'Spé Paris, I've honed my expertise across the clothing, leather goods, accessories, and jewelry sectors, covering every aspect of the product life cycle.
Throughout my career, I've gained invaluable experience through 6 years of strategy and purchasing for brands and department stores, 4 years of marketing for designer and luxury brands, and 3 years of coaching young ethical brands, as well as event management.
My competencies include strategic, operational, and digital marketing, as well as 360° brand analysis.
With 10 years of experience in international markets and a commitment to staying up-to-date on market trends, technological advances, and sustainable solutions, I bring a unique perspective and breadth of knowledge to the table.
Clothilde Dupont
Graduated from the prestigious École Nationale Supérieure des Arts Décoratifs in Paris, I work as a creative director, designer, and consultant specialized in the field of fashion & fashion accessories design. My professional activities span between Paris and Valencia, where my design studio is based.
With over twelve years of experience in revitalizing the image and accessory collections for renowned brands such as Leonard Paris, Galeries Lafayette, Cosmoparis, Maje, Verdino, Le Tanneur, and many others, my work has been recognized and featured in prominent publications, including Vogue, Elle, and L’Officiel.
As an experienced professional, I guide established brands and emerging talents in developing their collections and brand identity, from the conceptual phase to market launch. Additionally, I personally oversee my own brand, Neko Neko Paris, founded in 2019.
Possessing an entrepreneurial spirit, I can translate concepts into tangible images and products. I gladly share my expertise through conferences that demystify the creative process applied to accessory collection development and the launch of niche brands.
My expertise has also led me to speak as a lecturer and conduct workshops at prestigious universities worldwide, including Paris, Singapore, Seoul, Taiwan, Sao Paulo, and Tokyo.
Our Brand Experts
Franklin Benjamin Elman
A native of Montréal, Canada, and currently based in Milan, Italy, I am a graduate of the prestigious Rhode Island School of Design.
Shortly after graduation, I moved to Paris in order to acquire a strong expertise in fashion and accessory design, specifically in the luxury sector.
Over the past 18 years, I have worked as a Design Director and Creative Consultant for luxury houses including Dior, Jil Sander, Rick Owens and Dsquared2. In 2020 I was appointed Strategic Consultant and Creative Director of Trigère, the heritage French-American Maison de Couture.
My work for Trigère have been featured in American Vogue, Vogue Italia, French Vogue, W, Harper’s Bazaar, Vanity Fair, and Elle, amoung others. My designs have been worn by some of the worlds most stylishly iconic women, including Kate Moss, Winona Ryder, Sarah Jessica Parker and Giovanna Battaglia Engelbert.
TESIMI LORI
Originally from the United Kingdom, and currently based in the fashion capital of the world,
Paris, France, I have honed my skills at some of the most prestigious institutions in the field.
With an educational journey that has led me through University College London (UCL), Central Saint Martins University of the Arts in London, the esteemed Istituto Marangoni School of fashion in Paris, and IESE Business School in Barcelona, my foundation is deeply rooted in both creativity and business acumen.
In the course of a career spanning two decades, I have had the privilege of working with luxury fashion brands like Rick Owens and Olivier Theyskens (creative director at Nina Ricci, Theory and Rochas) as well as mainstream brands like Oasis, Top Shop and Laura Ashley in the UK.
In that time, I have fulfilled the roles of Senior Designer, Creative Director and Growth Strategist as well as Business Consultant and Mentor with a focus on brands in the Fashion, Beauty and Luxury space.
Today, I specialise in helping brands restructure their businesses and position themselves for optimum profitability and growth, using all the resources available to them.
Wale Shote
I have a career spanning over 20+ years, with experience in multiple organizations across different continents. My focus has been on business development, strategy, operational efficiencies, and sales. Throughout my journey with corporate giants like Schlumberger, Dimension Data Group and NEC, among others, I've gained a deep understanding of the complexities of sales and marketing while providing relevant solutions.
Despite holding a Bachelor of Science degree in Electrical Engineering, my passion for technology, creativity, and business development has led me to the fashion industry. I apply my diverse skill set in strategy, digital marketing, sales, and operational efficiencies, along with my international experience in both Europe and Africa, to assist young and promising fashion businesses in expanding into international markets and growing their ventures.
My fashion expertise is supported by additional education from IFM courses and other institutions. Today, I support young talents in their journey to success by helping them identify their ideal clients, analysing their technological infrastructure, establishing their branding requirements, and primarily focusing on digital sales, marketing, and communications.
The rest of our team
Zahra Zemmouri - Marketing & Admin Manager
Even though I started my career in computer engineering back home in Morocco, I always knew that I would end up working in a creative industry.
I decided to pursue a Fashion Marketing Master’s Degree in Paris at Inseec Business School.
I had the chance to live amazing experiences at exciting companies such as Vestiaire Collective, FRNCH Paris, Des Petits Hauts, BHV Marais or Tammy & Benjamin.
By joining the IAMFASHION team, I thrive to help entrepreneurs and creative people to build a strong digital business in order to reach their full potential and to connect with their consumers.
I work in the backstage at IAMFASHION and I enjoy organising the processes so that everything goes smoothly for all our members. By making their life cycle easy and meaningful, my goal is to make sure they are fully focused and concentrate on their passion.
Why join us?
As an ambitious creative person, you know how challenging it might be to get into the fashion & beauty industry with 0 experience.
That's where our program comes in. It is the perfect solution that helps you reach your goal of becoming a certified expert and making your resume stand out.
Here are some real results from our members who joined our program so that you can see for yourself how much of an impact you can make.
Don't miss out on this opportunity to take your career to the next level.
Join our program today and start managing amazing fashion brands online.
❝I achieved in 1 month what I did in 1 year before joining this program.
It's a bit crazy!
But above all the joy of knowing that the efforts made over the last 3 years are finally paying off! ❞
Pauline Founder of a Stationery Brand
❝ I earned €30K in one month. This represents 20% of my yearly turnover.
I had 398 orders.
This was a success for me because I realized my best month of the year by following your method ;) ❞
Alexandra Owner of an inclusive fashion brand
❝ I sold almost all my stock in one month. I generated in one month what I did in a year in terms of income! Not only did I successfully transform my business, but I also changed my life.
I have become independent in the way I run my business and have found support from the community. ❞
Emmanuelle Founder of a high-end leather bags brand
❝ I reworked the vision and mission of my brand. My goal was to deliver the right message to the right customers.
And it worked! Soon after I started my program, I increased my revenue by 5 times. ❞
Margaux Founder of a jewellery brand
❝ Thanks to this program, my online sales have skyrocketed in a very short amount of time.
My brand awareness has also greatly increased, and I couldn't be happier. ❞
Laura Owner of an accessories brand
❝ The program has made me really grow as a business owner.
You feel stronger and better equipped as a business. It's not just a digital program, it's much more than that! ❞
Morgane Cabaret Founder of a customized shoe brand
❝ I made up to 30K euros in turnover in 15 days, 146 orders in 2 weeks.
I'm starting to think that it's possible to sell on the Internet. ❞
Katia Owner of a sustainable knitwear brand
Do you want to work with us?
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