Let's make your brand profitable together
Whether you are a young designer looking to break into the market or an established brand seeking to expand your reach, our team is here to help you navigate the challenges and opportunities you encounter while building your brand.
Who we empower
We help passionate fashion, accessories, cosmetics, or illustration brand owners and entrepreneurs who are seeking to grow their business online.
If you have a great product and a beautiful brand and you are ready to learn how to sell online, our program is made for you.
Our method
We designed a proven training and mentoring program. The focus will be to help you grow your brand in 12 months. Our program's goal is to maximise sales online and minimise the complexity of the systems to put in place.
What sets us apart
We have a team of experts in both fashion, lifestyle and digital marketing. We understand the specificity of this industry and are confident in our ability to provide the right formula to transform your brand and boost your online sales.
Do you want to work with us?
Our team of experts
Our Coaches
Inga Grinko - Founder
At IAMFASHION, we believe that the growing market for eco-responsible, ethical, and new designer brands has a place for everyone.
As consumers become more aware and seek out fresh concepts, why not position your brand to succeed online?
After years of learning and creating my own business, I've come to recognize that fashion brands can be categorized into two types: Old School and New School.
Drawing on my own entrepreneurial experiences in fashion and e-commerce, I founded IAMFASHION to help young fashion designers and fashion brand owners become New School brands that will shape the next decade of online fashion.
Join us in taking your rightful place among the brands that are setting the pace for the future of fashion.
Let us guide you in becoming a New School brand that resonates with the modern consumer and drives sustainable growth.
Marina Landina
With 13 years of experience in the fashion industry and a degree from Mod'Spé Paris, I've honed my expertise across the clothing, leather goods, accessories, and jewelry sectors, covering every aspect of the product life cycle.
Throughout my career, I've gained invaluable experience through 6 years of strategy and purchasing for brands and department stores, 4 years of marketing for designer and luxury brands, and 3 years of coaching young ethical brands, as well as event management.
My competencies include strategic, operational, and digital marketing, as well as 360° brand analysis.
With 10 years of experience in international markets and a commitment to staying up-to-date on market trends, technological advances, and sustainable solutions, I bring a unique perspective and breadth of knowledge to the table.
Clothilde Dupont
Graduated from the prestigious École Nationale Supérieure des Arts Décoratifs in Paris, I work as a creative director, designer, and consultant specialized in the field of fashion & fashion accessories design. My professional activities span between Paris and Valencia, where my design studio is based.
With over twelve years of experience in revitalizing the image and accessory collections for renowned brands such as Leonard Paris, Galeries Lafayette, Cosmoparis, Maje, Verdino, Le Tanneur, and many others, my work has been recognized and featured in prominent publications, including Vogue, Elle, and L’Officiel.
As an experienced professional, I guide established brands and emerging talents in developing their collections and brand identity, from the conceptual phase to market launch. Additionally, I personally oversee my own brand, Neko Neko Paris, founded in 2019.
Possessing an entrepreneurial spirit, I can translate concepts into tangible images and products. I gladly share my expertise through conferences that demystify the creative process applied to accessory collection development and the launch of niche brands.
My expertise has also led me to speak as a lecturer and conduct workshops at prestigious universities worldwide, including Paris, Singapore, Seoul, Taiwan, Sao Paulo, and Tokyo.
Ludivine Geffray
With a strong track record in the digital marketing world, I bring a powerhouse of experience and expertise to help elevate your brand’s growth journey.
As a former Manager at Datashake, a renowned digital agency, I led a dynamic team of six media buyers and orchestrated high-performance campaigns daily. My deep understanding of fashion brands and Meta Ads has made me a trusted partner for labels looking to scale—including our very own success story, Fudoon, who now runs big-budget campaigns.
My portfolio includes standout names like Natalys (children’s fashion), Call It by Your Name, Freeman, Petrusse, and Maison Standard—all of whom have benefited from my strategic guidance and sharp media buying skills.
I have managed ad budgets of over €30,000 per day, pushing boundaries and driving results that speak for themselves. My insight into campaign scaling, creative testing, and performance optimization is second to none.
I’m here to coach, guide, and empower our IAMFASHION community—helping each of you take your brand to the next level.
Our Brand Experts
TESIMI LORI
Originally from the United Kingdom, and currently based in the fashion capital of the world,
Paris, France, I have honed my skills at some of the most prestigious institutions in the field.
With an educational journey that has led me through University College London (UCL), Central Saint Martins University of the Arts in London, the esteemed Istituto Marangoni School of fashion in Paris, and IESE Business School in Barcelona, my foundation is deeply rooted in both creativity and business acumen.
In the course of a career spanning two decades, I have had the privilege of working with luxury fashion brands like Rick Owens and Olivier Theyskens (creative director at Nina Ricci, Theory and Rochas) as well as mainstream brands like Oasis, Top Shop and Laura Ashley in the UK.
In that time, I have fulfilled the roles of Senior Designer, Creative Director and Growth Strategist as well as Business Consultant and Mentor with a focus on brands in the Fashion, Beauty and Luxury space.
Today, I specialise in helping brands restructure their businesses and position themselves for optimum profitability and growth, using all the resources available to them.
Barbara Herzog
I am a seasoned fashion merchandising and marketing professional with over 15 years of experience driving sales and fostering brand growth in the competitive e-commerce landscape.
Beginning my career as a Buyer and progressing to Merchandise Director, I have successfully scaled over 4,000 brands for online global retailers.I hold a Bachelor’s degree in International Trade and Marketing for the Fashion Industries from the Fashion Institute of Technology (FIT) in New York.
I have managed portfolios of top-performing brands and spearheaded cross-functional marketing projects that consistently exceeded sales targets.
My approach is grounded in a deep understanding of the manufacturing process, analyzing market trends and consumer behavior, and utilizing data-driven strategies to help fashion startups achieve sustainable growth.
Amy Peng
I’m a creative at heart who exercised my creativity professionally as an apparel fashion designer for over 15 years in LA, NYC, and SF.
From luxury womenswear collections to mass market brands with a focus on womens/girls' activewear, I am an expert in product design and retail sales. My specialty is harnessing macro trends and translating them into best sellers.
It’s the best feeling to pass by a stranger walking down the street wearing my creations. There’s a story behind every design of every brand that speaks to the heart of customers.
I’m here as a Brand Expert to assess how Iamfashion can help you find your “perfect fit” customers online because once they meet your brand, they’ll never let you go.
Selvin Raj
Over the last decade, I’ve had the pleasure (and occasional chaos) of working with brands like Deloitte, Broadridge, MuleSoft (a Salesforce company), and Workato. Rubbing shoulders with the founders of Skype, Oracle, AWS, and Tibco didn’t just give me great stories for dinner parties—it completely rewired my brain on how I see a world constantly shaken up by tech disruption.
Getting into high-tech early in my career was like jumping into the deep end of automation—and luckily, I learned to swim! Now, I’m all about streamlining workflows, boosting productivity, and making work-life feel a little less... well, like work.My core philosophy? Take care of the
Mind, Body, Soul... and let’s not forget Money!
I started my journey in the fashion industry with a background in high-tech and automation—where data, systems, and strategy drive success. Just like in tech, building a fashion brand isn’t just about creativity; it’s about having the right growth engine in place to scale, attract the right audience, and stay ahead of trends.
Now, I help fashion entrepreneurs turn their passion into profit—guiding them to identify their ideal customers, build a traffic machine, craft a sales system that works, and create a brand image that people don’t just wear, but live.
Because in fashion, it’s not just about what you sell—it’s about the story you tell. Let’s make yours unforgettable.
The rest of our team
Zahra Zemmouri - Marketing & Admin Manager
Even though I started my career in computer engineering back home in Morocco, I always knew that I would end up working in a creative industry.
I decided to pursue a Fashion Marketing Master’s Degree in Paris at Inseec Business School.
I had the chance to live amazing experiences at exciting companies such as Vestiaire Collective, FRNCH Paris, Des Petits Hauts, BHV Marais or Tammy & Benjamin.
By joining the IAMFASHION team, I thrive to help entrepreneurs and creative people to build a strong digital business in order to reach their full potential and to connect with their consumers.
I work in the backstage at IAMFASHION and I enjoy organising the processes so that everything goes smoothly for all our members. By making their life cycle easy and meaningful, my goal is to make sure they are fully focused and concentrate on their passion.
Why join us?
As an ambitious creative person, you know how challenging it might be to get into the fashion & beauty industry with 0 experience.
That's where our program comes in. It is the perfect solution that helps you reach your goal of becoming a certified expert and making your resume stand out.
Here are some real results from our members who joined our program so that you can see for yourself how much of an impact you can make.
Don't miss out on this opportunity to take your career to the next level.
Join our program today and start managing amazing fashion brands online.
❝I achieved in 1 month what I did in 1 year before joining this program.
It's a bit crazy!
But above all the joy of knowing that the efforts made over the last 3 years are finally paying off! ❞
Pauline Founder of a Stationery Brand
❝ I earned €30K in one month. This represents 20% of my yearly turnover.
I had 398 orders.
This was a success for me because I realized my best month of the year by following your method ;) ❞
Alexandra Owner of an inclusive fashion brand
❝ I sold almost all my stock in one month. I generated in one month what I did in a year in terms of income! Not only did I successfully transform my business, but I also changed my life.
I have become independent in the way I run my business and have found support from the community. ❞
Emmanuelle Founder of a high-end leather bags brand
❝ I reworked the vision and mission of my brand. My goal was to deliver the right message to the right customers.
And it worked! Soon after I started my program, I increased my revenue by 5 times. ❞
Margaux Founder of a jewellery brand
❝ Thanks to this program, my online sales have skyrocketed in a very short amount of time.
My brand awareness has also greatly increased, and I couldn't be happier. ❞
Laura Owner of an accessories brand
❝ The program has made me really grow as a business owner.
You feel stronger and better equipped as a business. It's not just a digital program, it's much more than that! ❞
Morgane Founder of a customized shoe brand
❝ I made up to 30K euros in turnover in 15 days, 146 orders in 2 weeks.
I'm starting to think that it's possible to sell on the Internet. ❞
Katia Owner of a sustainable knitwear brand
Do you want to work with us?
© Copyright 2024 IAMFASHION. All rights reserved