Meet Paloma Germain,
Paloma joined IAMFASHION in April 2020.
She created her extremely feminine brand of turbans in 2016 four years ago. She mainly focused on pop-ups and exhibitions to promote her work. But soon she realized that it was not the way she wanted to develop her brand.
The first lockdown has only accelerated this transformation. Her brand required digital uplifting to allow her to become independent. It was not possible to sell on the existing website.
After joining the...
Building a fashion designer brand is no more about managing a creative part.
You need to be multitasking to get results out of your business.
Multi-tasking means being able:
Data is everything in your business:
Based on data you can build:
"Learn to enjoy every minute of your life. Be happy now. Don't wait for
something outside of yourself to make you happy in the future."
Being a fashion entrepreneur may seem glamorous and cool.
But the insiders know how difficult it is to build a brand.
The Fashion Industry follows the rules that no one questioned for years.
What's wrong with this system?
This business looks more like a hobby, with many expenses and never-ending expectations of something that never comes.
Also, retailers themselves are in a very fragile situation with the Coronavirus pandemic.
Besides, the fashion...
Today I talked with two founders looking to launch a fashion brand.
These are the questions raised from the talk:
It's no more a secret that with the current coronavirus pandemic, retail is suffering more than anything.
Orders are canceled.
Designers found themselves without money, sales while cumulating the unpaid debts.
The situation is so serious that many emerging brands are about to disappear.
There's no more sense to depend on someone's will and waiting for orders and payments because retailers are weak.
The best way to create your story and get paid regularly at a fair price every single day is to have your online brand
Plus, the main reason why you should exclusively start online is that you can offer better prices to your customers.
If you were in the fashion business for some years and you cannot reach your audience, this post is for you.
Maybe you've started your brand as your passion, or you had a brilliant idea, and now you realize that it doesn't take off.
There's something important I want to share with you.
When it comes to business, passion is not enough.
The idea is nothing compared to the execution and how you get the things done.
Most of the designers have a misconception of how the business should work.
This misconception can impact your investments, time and results.
Common mistakes are :