How Barje Paris turned from a physical to a digital brand and made 30kโ‚ฌ a month?

case study Nov 27, 2020

Meet Barjé. 

"C'est que c'est grâce au programme qu'on en est là aujourd'hui...Mais c'est vrai que ça nous a donné un super coup de boost et que c'est c'est vraiment le meilleur investissement, qu'on a fait.

Si on n'avait pas appris tout ça, on serait toujours en train de faire des pubs un peu foireuses qui sont montrées à des hommes qui ont 60 ans. Au début, on eu beaucoup à apprendre et c'est la différence. Après, je pense qu'on a encore des trucs à peaufiner. Et on parle beaucoup de Facebook ads, mais ce n'est pas que ça. Site Internet, Pinterest, pleins de trucs qu'on a appris.

En fait, on n'avait pas la moindre idée de la manière dont ça fonctionnait et surtout, il y a plein de choses. On sait même pas que ça existait, qu'on avait un site Shopify plein d'applications, on savait pas, par exemple, le paiement en 3 fois. Il y a plein de petits...

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How Paloma Germain grew her French Turbans Brand online from 5 to 30 orders per month

case study Nov 24, 2020

Meet Paloma Germain, 

" Moi généralement je dis fonce, fonce, ne perd pas de temps parce que parce qu'il y n'a pas de temps à perdre. Simplement, et c'est exactement ce que tu m'as dit, tu m'as dit vas y, ne perd pas ton temps, parce que ça met du temps. Et ben moi, je dis fonce, y'a pas mieux, en fait, parce que finalement, c'est un très bon investissement. C'est probablement le meilleur investissement que tu puisses faire pour ton business."

Paloma joined IAMFASHION in April 2020.


She created her extremely feminine brand of turbans in 2016 four years ago. She mainly focused on pop-ups and exhibitions to promote her work. But soon she realized that it was not the way she wanted to develop her brand.  


The first lockdown has only accelerated this transformation. Her brand required digital uplifting to allow her to become independent. It was not possible to sell on the existing website. 


After joining the...

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How to get help when your fashion brand is not getting to its full potential

Uncategorized Jul 02, 2020
So how do I work with brands when they come to me and what happens on the strategy calls for the first time that we have to understand what can be improved in their business?
Problem: I don't have enough sales or customers.
Since when: 0 to 5 years
Desired state: start selling online (especially now!)
The first thing that I do:
  • I listen to the founder's story. There are always some key points that I can find which allow me to understand where the brand and its owner stand in relation to their market, customer, or desire to become a fashion brand.
  • I then take a look at their website and detect immediately what's wrong.
  • I then dig into the business side
  • And finally, I give my recommendations, if I can help or not.
Three major problems that I see come from "home-made" websites:
  • the idea is great but the website is not optimized.
  • the website doesn't evoke what the owner is telling me. Images, text, and presentation can be the core problem.
  • there's no...
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How to find joy in managing your e-commerce website

e-commerce manage website Apr 05, 2020

Building a fashion designer brand is no more about managing a creative part. 

You need to be multitasking to get results out of your business. 

Multi-tasking means being able:

  • Building your website.
  • Knowing how to attract traffic to your website. 
  • Learning how people interact with your products and discover your site.
  • Understanding how to help your customers in their discovery journey. 
  • Realizing how to use leverage to build valuable offers and more sales.


Data is everything in your business:

  • it's the oxygen of your e-com business.
  • It's how you grow and establish a profitable brand.  
  • If you do not know how to use it, you need to learn it.


Based on data you can build:

  • Profitable fb ads (both cold and warm traffic). 
  • New offers (this is what will convert your ads into profitable ones).
  • Bundles (yep, if you know what sells best together go for it).
  • Create new products. 
  • Know which products to pull out and when. 


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๐‡๐จ๐ฐ ๐ญ๐จ ๐›๐ฎ๐ข๐ฅ๐ ๐š ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐จ๐ฎ๐ญ ๐จ๐Ÿ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐š๐ฌ๐ฌ๐ข๐จ๐ง ๐›๐ฒ ๐๐จ๐ข๐ง๐  ๐ฐ๐ก๐š๐ญ ๐ข๐ฌ ๐š๐›๐ง๐จ๐ซ๐ฆ๐š๐ฅ

"Learn to enjoy every minute of your life. Be happy now. Don't wait for
something outside of yourself to make you happy in the future."
Earl Nightingale 


Being a fashion entrepreneur may seem glamorous and cool. 

But the insiders know how difficult it is to build a brand. 

The Fashion Industry follows the rules that no one questioned for years. 

  • Build collections. 
  • Start selling through resellers. 
  • Participate in the fashion tradeshows. 
  • Find a PR agency.
  • Spend many seasons like this. 
  • Trust the process, someday you will become a famous brand.

What's wrong with this system?


  • Lack of predictability
  • Lack of end-customer knowledge 
  • Lack of sales 
  • Lack of visibility 

This business looks more like a hobby, with many expenses and never-ending expectations of something that never comes. 

Also, retailers themselves are in a very fragile situation with the Coronavirus pandemic. 

Besides, the fashion...

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Use these 3 steps to launch you brand

brand launch Apr 03, 2020

Today I talked with two founders looking to launch a fashion brand.

These are the questions raised from the talk:


  • Should we start with both wholesale and online? 
  • How to start a brand on digital platforms? 
  • Should we kick off the business with FB ads? 


  1. Start online 

It's no more a secret that with the current coronavirus pandemic, retail is suffering more than anything. 

Orders are canceled. 

Designers found themselves without money, sales while cumulating the unpaid debts. 

The situation is so serious that many emerging brands are about to disappear.

There's no more sense to depend on someone's will and waiting for orders and payments because retailers are weak. 

The best way to create your story and get paid regularly at a fair price every single day is to have your online brand 

Plus, the main reason why you should exclusively start online is that you can offer better prices to your customers. 

Besides, You...

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Getting Results is a matter of time and process

existing brands Apr 03, 2020

If you were in the fashion business for some years and you cannot reach your audience, this post is for you. 


Maybe you've started your brand as your passion, or you had a brilliant idea, and now you realize that it doesn't take off. 


There's something important I want to share with you. 


When it comes to business, passion is not enough. 


The idea is nothing compared to the execution and how you get the things done. 


Most of the designers have a misconception of how the business should work.


This misconception can impact your investments, time and results. 


Common mistakes are :  


  • The desire to get quick results (like your competitors did). 
  • Lack of focus on what's the most vital for business, the cash. 
  • Copying what others are doing (because they look successful).
  • Wrong beliefs that stop you from trying something you think is not possible. 
  • Staying in the comfort zone...
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