Building a fashion designer brand is no more about managing a creative part. 

You need to be multitasking to get results out of your business. 

Multi-tasking means being able:

• Building your website.
• Knowing how to attract traffic to your website. 
• Learning how people interact with your products and discover your site.
• Understanding how to help your customers in their discovery journey. 
• Realizing how to use leverage to build valuable offers and more sales.

Data is everything in your business:

• it's the oxygen of your e-com business.
• It's how you grow and establish a profitable brand.  
• If you do not know how to use it, you need to learn it.

Based on data you can build:

• Profitable fb ads (both cold and warm traffic). 
• New offers (this is what will convert your ads into profitable ones).
• Bundles (yep, if you know what sells best together go for it).
• Create new products. 
• Know which products to pull out and when. 

...

"Learn to enjoy every minute of your life. Be happy now. Don't wait for

something outside of yourself to make you happy in the future."

Earl Nightingale 

Being a fashion entrepreneur may seem glamorous and cool. 

But the insiders know how difficult it is to build a brand. 

The Fashion Industry follows the rules that no one questioned for years. 

• Build collections. 
• Start selling through resellers. 
• Participate in the fashion tradeshows. 
• Find a PR agency.
• Spend many seasons like this. 
• Trust the process, someday you will become a famous brand.

What's wrong with this system?

Everything! 

• Lack of predictability
• Lack of end-customer knowledge 
• Lack of sales 
• Lack of visibility 

This business looks more like a hobby, with many expenses and never-ending expectations of something that never comes. 

Also, retailers themselves are in a very fragile situation with the Coronavirus pandemic. 

Besides, the fashion...

Today I talked with two founders looking to launch a fashion brand.

These are the questions raised from the talk:

• Should we start with both wholesale and online? 
• How to start a brand on digital platforms? 
• Should we kick off the business with FB ads? 

1. Start online 

It's no more a secret that with the current coronavirus pandemic, retail is suffering more than anything. 

Orders are canceled. 

Designers found themselves without money, sales while cumulating the unpaid debts. 

The situation is so serious that many emerging brands are about to disappear.

There's no more sense to depend on someone's will and waiting for orders and payments because retailers are weak. 

The best way to create your story and get paid regularly at a fair price every single day is to have your online brand 

Plus, the main reason why you should exclusively start online is that you can offer better prices to your customers. 

Besides, You...

If you were in the fashion business for some years and you cannot reach your audience, this post is for you. 

Maybe you've started your brand as your passion, or you had a brilliant idea, and now you realize that it doesn't take off. 

There's something important I want to share with you. 

When it comes to business, passion is not enough. 

The idea is nothing compared to the execution and how you get the things done. 

Most of the designers have a misconception of how the business should work.

This misconception can impact your investments, time and results. 

Common mistakes are :  

• The desire to get quick results (like your competitors did). 
• Lack of focus on what's the most vital for business, the cash. 
• Copying what others are doing (because they look successful).
• Wrong beliefs that stop you from trying something you think is not possible. 
• Staying in the comfort zone...