Building a fashion designer brand is no more about managing a creative part.
You need to be multitasking to get results out of your business.
Multi-tasking means being able:
Data is everything in your business:
Based on data you can build:
It's not enough to have a website.
You need to manage it.
To learn from it, to understand your customer journey and experience with your website.
But the question you might ask.
If I don't like it and don't know it, how can I enjoy the process of managing a website?
In fact, you need to apply the same principle as if you were managing your product creation:
You need to be creative:
Learn to be creative when trying to understand your customers means being able to master tools and use them to your advantage.
By using e-commerce plugin on GA you can easily have a one-shot picture of your best-selling products and get on top only those that you sell best.
By doing so, you can attract more customers to the product that is most likely to convert.
So instead of thinking what to put on my landing page, connecting to the GA resolves all your questions.
When it comes to knowledge, why not to ask customers how was the purchase on your site?
And use Hotjar to ask questions. Buy asking questions. You can pull so much information that will help you to improve the customer journey on your website.
In the end, it becomes fun and joyful when making all those small improvements that make you closer to your customer.
And you improve your sales and customer loyalty at the same time.
The joy comes in the process, so start, do the work and measure how each small change impacts your business.
Take care and lots of success with your website!