๐‡๐จ๐ฐ ๐ญ๐จ ๐›๐ฎ๐ข๐ฅ๐ ๐š ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐จ๐ฎ๐ญ ๐จ๐Ÿ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐š๐ฌ๐ฌ๐ข๐จ๐ง ๐›๐ฒ ๐๐จ๐ข๐ง๐  ๐ฐ๐ก๐š๐ญ ๐ข๐ฌ ๐š๐›๐ง๐จ๐ซ๐ฆ๐š๐ฅ

"Learn to enjoy every minute of your life. Be happy now. Don't wait for
something outside of yourself to make you happy in the future."
Earl Nightingale 

 

Being a fashion entrepreneur may seem glamorous and cool. 

But the insiders know how difficult it is to build a brand. 

The Fashion Industry follows the rules that no one questioned for years. 

  • Build collections. 
  • Start selling through resellers. 
  • Participate in the fashion tradeshows. 
  • Find a PR agency.
  • Spend many seasons like this. 
  • Trust the process, someday you will become a famous brand.

What's wrong with this system?

Everything! 

  • Lack of predictability
  • Lack of end-customer knowledge 
  • Lack of sales 
  • Lack of visibility 

This business looks more like a hobby, with many expenses and never-ending expectations of something that never comes. 

Also, retailers themselves are in a very fragile situation with the Coronavirus pandemic. 

Besides, the fashion...

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